The importance of ‘small’ details

Context on cover Plasticine character Morph on the cover of Esquire magazine (Mar 2009)

Plasticine character Morph on the cover of Esquire magazine (Mar 2009)

If infinity exists at a point, then how important are the apparently ‘small’ details?

How cool is this small detail of Morph sitting on the barcode of Esquire magazine*?!

How important is the battery light on the new MacBook where they machined the aluminium so thinly that the light shines through the metal, when they could have just made a hole?

How important are these details to you – to your relationships, to your perception of brands, to your sense of wonder?

richsig4

(*I saw this edition of Esquire magazine (March 2009) at the hairdresser.  It had a fantastic section where the animated plasticine character Morph (YouTube) appeared in a fashion shoot (some pics here).  In some editions I think he appeared on the cover.)

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1 Response to “The importance of ‘small’ details”


  1. 1 nickygrunfeld 17 March 2009 at 10:18 pm

    We want to see more … the first couple of posts were promising!

    Love n Peace

    kpnlteam2.wordpress.com


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