Plasticine character Morph on the cover of Esquire magazine (Mar 2009)
If infinity exists at a point, then how important are the apparently ‘small’ details?
How cool is this small detail of Morph sitting on the barcode of Esquire magazine*?!
How important is the battery light on the new MacBook where they machined the aluminium so thinly that the light shines through the metal, when they could have just made a hole?
How important are these details to you – to your relationships, to your perception of brands, to your sense of wonder?
(*I saw this edition of Esquire magazine (March 2009) at the hairdresser. It had a fantastic section where the animated plasticine character Morph (YouTube) appeared in a fashion shoot (some pics here). In some editions I think he appeared on the cover.)
We want to see more … the first couple of posts were promising!
Love n Peace
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